According to an article over at The Hollywood Reporter, The Walt Disney Company has acquired Marvel Entertainment for a whopping $4 billion.
This gives the Mouse House a great catalog of legendary comic book characters to choose from to keep the money coming in through ancilliary markets such as cartoons, comic books (duh) action figures and, of course, movies.
Of course, Disney won't be raking in all of the Marvel profits just yet. Three of Marvel's most popular film characters, Spider-Man, Iron Man and the ones associated with the "X-Men" series are currently tied to rival studios Sony, Paramount and 20th Century Fox, respectively. Sony recently announced that there will be three more web-slinger films (an announcement no doubt prompted by then-rumors of the Disney buyout), Paramount has a deal with Marvel to release five more films (including two 'Iron Man' sequels and 'The Avengers' in 2011) and Fox has at least three more "X-Men" films in the works: a "Wolverine" sequel, a "Magneto" origin film and possibly a fourth film using a host of the "X-Men" characters. Universal may have an option to do another film that centers around "The Incredible Hulk".
Still, if your studio is going to spend $4 billion on buying another studio, you couldn't do much better than Marvel. Aside from the fanboy market, Disney will always have a new generation of boys and girls that you can sell Spidey, Hulk and Iron Man to, be it through cartoons on the Disney Channel or animated theatrical features (think Pixar, folks), the Mouse House should be able to recoup their $4 billion in a few years time.
This gives the Mouse House a great catalog of legendary comic book characters to choose from to keep the money coming in through ancilliary markets such as cartoons, comic books (duh) action figures and, of course, movies.
Of course, Disney won't be raking in all of the Marvel profits just yet. Three of Marvel's most popular film characters, Spider-Man, Iron Man and the ones associated with the "X-Men" series are currently tied to rival studios Sony, Paramount and 20th Century Fox, respectively. Sony recently announced that there will be three more web-slinger films (an announcement no doubt prompted by then-rumors of the Disney buyout), Paramount has a deal with Marvel to release five more films (including two 'Iron Man' sequels and 'The Avengers' in 2011) and Fox has at least three more "X-Men" films in the works: a "Wolverine" sequel, a "Magneto" origin film and possibly a fourth film using a host of the "X-Men" characters. Universal may have an option to do another film that centers around "The Incredible Hulk".
Still, if your studio is going to spend $4 billion on buying another studio, you couldn't do much better than Marvel. Aside from the fanboy market, Disney will always have a new generation of boys and girls that you can sell Spidey, Hulk and Iron Man to, be it through cartoons on the Disney Channel or animated theatrical features (think Pixar, folks), the Mouse House should be able to recoup their $4 billion in a few years time.
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